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The thread that ties the chapters together is the totality of the impact. From film (or the lack thereof) to the post office with "ZIP plus four and maybe two more," there is a consistency and pervasiveness to the changes now being experienced.
It's mind-boggling to consider the thousands of editions of a single weekly magazine. Think of all the specifications, plate changes, inserts, mail lists, magnetic tapes, CD-ROMs, makereadies on press and bindery, and the boxes and stacks of imprints, inserts, samples, and who knows what next.
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- Companies:
- Print Communications
- People:
- Alan Kotok
- Ralph Lyman
- Toffler
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