Dickeson--The Age-old Problems Of Cost and Price

Judging by the e-mail response to the article I wrote about job costs as a "virtual" reality in the September issue of Printing Impressions, the relationship of cost and price is more confusing to printers than is technology! Trouble is, the bean counters, the high priests of accounting, who should know better, don't seem to have a clue. (Now watch my e-mail box fill up.)