Dickeson--Understanding Knowledge Workers

How we gonna do dat?

Who's going to lead us? Who will structure the thinking? Keep us

focused on the task? Will it be the suppliers with extranet linkage to plant information? It seems doubtful that most of them have yet articulated what their own knowledge workers need.

Who shall be the instruments of change? Shall it be the industry associations—GATF, PIA, NAPL, R&E Council, GCA, Web Offset Section? Do they have a culture that promotes change?