Dickeson--Wanted - A New Kind of Software Company

Suppose a supplier came to you with this proposition:

"Ours is a digital information publishing company. Subscribe to our publication, and we'll install all the needed hardware and software in your plant, and upgrade and maintain it as needed, at our expense. We collect the data and provide you with a flexible information newsletter, magazine or newspaper about your production processes—in real time—on the screens of your network or intranet. We deliver information, not technology. You can filter, summarize and sort the information as you choose, and see graphics and text that we enable for you. Any time you wish, for any reason, you can cancel the service, and we'll pack up our gizmos and be gone with no penalty."