Dickeson--Wanted - A New Kind of Software Company

You'd immediately say, "Let me see a sample of what you're talking about," wouldn't you? If the subscription price for the information was reasonable, you'd likely subscribe.

That's what I'm suggesting as a model for printing software suppliers. Turn yourself from a technocrat into a customized, boutique-type publisher. Think, really hard, about what information we really need to manage our printing businesses. Then give it to us.