Dickeson--Wanted - A New Kind of Software Company

Questions like these are "content-directed" rather than technology issues. It's high time we left the "gee whiz" era of digital technology and settled in on digital information content for the new century. Take that list of questions and add your own.

Are the present printing software suppliers addressing these questions, providing needed tools for survival? Not really. They're still caught up in the wizardry of computers and digital technology. They're hawking technology rather than information. They sell us something called a "license" in exchange for payment of a royalty. This software license seems to be a license to steal in many cases. The software house proceeds to charge us ad nauseum for technical support upgrades, new releases and customization. We wind up employing expensive tech staff for network administrators and in-house gurus to use the products. We expend endless capital for the latest hardware upgrades.