Dickeson--Warm Fuzzies vs. Cold Pricklies

What we're learning is that customers, whether handsome and beautiful, or short, fat and homely, respond to warm, human interaction. A certain President you may have heard about retained his popularity, despite some naughtiness, by showing deep respect for people—his customers—and "feeling their pain." Maybe it all started with him. If we're in competition, as the USPS is with UPS, then we'd better provide it.