Dickeson--Warm Fuzzies vs. Cold Pricklies

Then get the gang together and talk about that list. Ask yourselves: "At each POC, what can we at Ajax Printing do to express attentiveness, concern, respect and even affection for our customers and their problems? How do we make it genuine?" Think about it. Talk about it. Even practice by doing it among each other at the company. Get infected and you'll transmit it to each contact.