Dickeson--Warm Fuzzies vs. Cold Pricklies

Concentrate on your points of contact. Go hug your receptionist and customer service reps. They're the front-line troops fighting the Cold Pricklies.

Can you train yourself to be this way? Can you train others? Can you demand it? I don't know. Perhaps it goes to deep motivational values you either have or you don't. We must try. You're a printer and that's a proud and wonderful service opportunity to help people in their lives and businesses.