Dickeson--Where Does e-Commerce Fit?

On the other hand, the customer can debate color, fonts, layout, paper, screening and quantity in personal communication with the printer's salesperson or customer representative, and maybe even come to press side during the make-ready. Spec changes before print order, as well as any customer and/or printer changes after production starts, are all part of the relationship. That interactive, creative exercise is a service provided by the printer.