Dickeson--Where Does e-Commerce Fit?

Please understand I'm not knocking these businesses, but simply trying to understand how they fit in the scheme of commercial printing. It may be foolish to seek to force their efforts into arbitrary classification buckets of the past—if that's what I'm doing by questioning.

It may very well be that commercial printing has now achieved such a state of technical competence that the product has become more like a commodity than a service. Has it? Or it may well be that the subject matter of this brokerage activity will be limited to the shelf-type printed products with restricted need for interactive creativity. "Bid-and-asked" bargaining on these trading floors may add value by driving down print prices and, thereby, mandate increased process efficiency. If so, then gung-ho for capitalism!