Didde Web--Comeback in Kansas

PI: What markets are these new products targeting and what customer needs are they trying to address?

Thompson: These products were specifically designed to meet the ever-increasing needs of the direct mail market, as well as mid-to-large size commercial printers. The direct mail industry is continually demanding increased print quality at sheetfed quality levels with high speed, consistent UV production and minimal makeready time. These finished products are typically produced at more than 1,000 feet per minute in roll-to-roll, roll-to-fold and roll-to-sheet applications, with downstream personalization for direct mail.