Digging Into the Mailbag --DeWese

What applies to the business conditions or microeconomics of a half-size sheetfed general commercial printer does not apply to a long run, heatset web publications printer, or to a flexo label printer, or to a folding carton printer and so on. These segments are very different and can experience very different reactions, for example, to the same national economic conditions. Someday I'll write a book about the differences among printing segments and then leave it unpublished, since it probably wouldn't get read anyway.