Digimarc Licenses Image-based Print Encoding Platform to Top German Printer

“Publications can now offer brands the opportunity to complete an entire sales cycle in one user session—taking the reader from seeing an advertisement, to product reviews, to receiving discounts and promos, all the way to purchasing the product on the phone,” Owen added.

Westdeutsche joins aquaMobile in Spain and Card e-Motion in Austria as Digimarc’s third marketing partner in Europe. Card e-Motion began using Digimarc-enabled solutions in October in magazines distributed by Volkswagen within Germany and aquaMobile offers its Clic2C solution throughout Europe and currently has more than a dozen deployments with magazines and newspapers.