Digital Advertising is Being Clobbered by Traditional Media
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Worse still for digital marketers, annoyance around advertising on the Web is twice as high online as offline. Comments made were that digital advertising is "ill-structured," "mainly irrelevant" and represents a bigger, unwanted distraction for the consumer, rather than a subtle influence.
Typical comments included: "Traditional advertising is less in your face - online seems to use all kinds of annoying tricks to make you view them, eg popups and blank screen links you click by accident. It's an immediate turn-off."
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