Digital Advertising is Being Clobbered by Traditional Media

"There are many opportunities for digital advertising to be far more engaging, relevant and pertinent than traditional media. Education and greater skills are desperately needed to unleash the full power of digital if we want leave up to our users' expectations," Asselin says.

ad:tech speaker and BBC head of technology for marketing, communications and audiences, Mark Kelleher, says: "Given the changing behaviour of the public with the advent of multimedia, online promotions could hold huge potential value but many organisations aren't unleashing this potential effectively."