Digital Advertising is Being Clobbered by Traditional Media

So how companies can get it right?

In parallel to the consumer study, ad:tech London also surveyed brand advertisers and marketers who attended the show in 2009. 633 surveys were completed.

One interesting aspect was how unconfident respondents were. When asked to describe a topic to a colleague many said they were "aware but not confident" of the subject. Surprisingly, these included social marketing, mobile marketing and search engine marketing. Only 23 percent would regard themselves as digital marketing experts.