Digital Advertising is Being Clobbered by Traditional Media

Regardless of this low-confidence level, 71 percent of respondents said that their company handles its digital campaigns in-house. "While online marketing budgets are increasing, companies need to make sure the same investment is done to train and educate their staff," says Asselin. "The industry is still very young, newcomers are numerous and best practise isn't being shared. ad:tech London is a crucial platform to unite advertisers, media owners and agencies to harness the power of digital and deliver real marketing ROI."