Digital Asset Management--Lessons in Asset Architecture

"The work we do is typically of a higher quality and requires more custom design," Mines explains. "Because we do so much custom design and have a high rate of reorders, we prefer to save the images we've created rather than go to the trouble of recreating them each time a client reorders."

It is important to note that Mines Press generates all of its orders—primarily for the independent insurance industry—through direct mail and catalogs. Mines Press has no outside sales force and almost never sees a client face-to-face. Its product line includes stationery; accounting forms; insurance forms; marketing materials such as folders and brochures; calendars; and laminated wallet cards.