Digital Book Production -- Speaking Volumes

"Digital printing enhances our role with the publisher, permitting us to help them produce the right quantity at the right time, for the right price," explains John Edwards, CEO and president of Edwards Brothers.

"Today, publishers build just-in-case inventories—just in case they have an order, they want to have the books. But that's expensive. Digital printing allows them to avoid overprinting by economically printing short runs that complement long offset runs to more accurately reflect the demand cycle. When these demand issues are worked together with an effort to reduce the overhead involved with doing business together, it really changes the dynamic of the relationship for the benefit of both parties."