DIGITAL bytes
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MARBLEHEAD, MA—DDAP Association has released new interactive training software called "Digital Delivers" that is designed to educate graphic arts professionals on the advantages of using standard, accredited digital file formats. The software steps users through all the DDAP-recommended workflows and provides a foundation for building a digital ad strategy. In addition to covering the tools and terminology, the program is said to addresses the business issues of digital ad delivery and coach users on how to build a digital ad team, publish ad specs and communicate with advertisers. (www.ddap.org)
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