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NEVADA CITY, CA—Originally formed as an in-house graphic arts department for a division of Tektronix, LectraMedia has grown into a 30-employee, primarily digital print shop producing short runs and variable data printing. After being offered a free trial unit, the company recently purchased two Heidelberg Digimaster 9110 print systems as replacements for equipment from another manufacturer. (www.lectramedia.com/www.heidelberg.com)