DIGITAL CAMERAS -- Photo Opp?

BY MARK SMITH

Digital photography spans two worlds, requiring users to meld near equal parts of artistic flare and technological prowess. This dichotomy has impacted the adoption of the process almost as greatly as advances in the technology. As a result, the business picture has been complicated.

When the first digital cameras were introduced, there was a school of thought that said these devices were most akin to scanners and should be approached as such. The logical conclusion was that digital photography should be a prepress process.