DIGITAL CAMERAS -- Photo Opp?

"We use technology as a tool to give our customers a better total-service solution," Zamorski explains. "Trying to meet their needs—in terms of efficiency, turnaround times and quality—dictates that we use new technologies as they are emerging."

In response to client demand for the process to be faster and cheaper, Color Ink's Digital Imaging department focuses on providing predictable, ready-to-print CMYK files, Zamorski says. He believes photo-graphy and prepress/printing expertise should be tightly integrated in the digital photography workflow in order to reap the maximum benefit.