DIGITAL CAMERAS -- Photo Opp?

Cross-experience Helps
"When you are setting up a shot, if you understand that certain colors will lose saturation or shift when the image is converted to CMYK, you can suggest changes at that point. You can impact the customer's bottom line by reducing the need to try to fix colors after they are converted," Zamorski adds. "This approach does require more than just hiring a photographer to do the capture and turning the files over to a separate prepress person/department for conversion. That is the way a lot workflows have been set up, though."