DIGITAL CAMERAS -- Photo Opp?

Picture of Success

Color Ink's decision to add photography services to its Digital Imaging department was customer driven, but not because of a specific project. "Our intent was to do macro photography, the tabletop work like product shots for customers' sell sheets or catalogs," reports John Zamorski, department manager. "We very quickly evolved into doing fashion work and shooting live models, including going on location. The response has been greater than we anticipated."