DIGITAL CAMERAS -- Photo Opp?

Digital Imaging was created to support the company's larger production functions, but as a separate department it also can operate autonomously, Zamorski says. "Clients can contract with us for digital photography as a standalone service."

Along with the range of applications, the nature of some of the work has been a surprise to the photographer. "Digital photography is increasing the use of component shooting," he explains. "Sometimes all a client really needs is to have the subject or product captured at its best. They may have an idea about a specific type of background they want to add, so they are just going to put a clipping path around the product. We are not interested in shooting the perfect picture. We are more interested in giving clients the best file for their needs."