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That's why Quad/Graphics promotes a concept it calls "measured" photography. Originally developed for its conventional photography services, the methodology has been carried over into the digital age. It reportedly involves quantifying and standardizing elements of the process, such as lighting, to produce consistent, high-quality images in print. The process also provides a common "reproduction language" for art directors and prepress/press operators.
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- Companies:
- Color Ink
- Graphic Arts
- Quad/Graphics
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