Digital Color Graphics--Being the King

"We are one of the fastest growing companies in the Philadelphia marketplace, and one of the fastest growing printers in the country," he claims.

So what is Rosenthal's formula for success? It has two parts. First, he specializes in short-run, four-color applications. To survive in a competitive marketplace, Rosenthal knew he had to be different. He made the decision to equip his 5,000-square-foot operation with small-format sheetfed presses, and not to purchase a 40˝ press. Digital Color Graphics operates a four-color Ryobi press, two two-color Toko units and a two-color Multi. For copying jobs, he uses a color Minolta CF900, as well as black-and-white Konica 7050 and Xerox 5365 copiers.