Digital Color Graphics--Being the King

While technology has been an intricate part of Digital Color Graphics' success, Rosenthal is not willing to give the equipment all the credit. In fact, it's the human aspect of his company that he praises continually.

Of particular importance to the company's success has been Jim Rosenthal, John's nephew, who is senior vice president in charge of all graphic design, prepress and printing production. He is also the company's computer guru. As such, he oversees the company's 14 Macintosh Power PC computers, more than half of which are G3 systems; two desktop scanners; and two laser printers.