HP Unveils New Experience Center for Customers

PALO ALTO, CA—HP has opened a 60,000-square-foot experience center to showcase its graphic arts portfolio and educate customers about new opportunities made possible by digital color printing solutions. Housed in a newly renovated space at HP’s Alpharetta, GA, campus in metro Atlanta, the Graphic Arts Experience Center is a sales hub and training facility for graphic arts customers and prospects throughout the Americas region.

Visitors can see their challenging jobs completed using solutions from HP and members of the HP Graphics Solutions Partner program in the Experience Center’s real-world production-floor environment. The site also will host educational workshops on marketing, print business management and other subjects.

“This is both a demo center and an important training facility where HP consultants and outside industry experts can meet with customers to discuss the best approaches to building a thriving business,” said Jan Riecher, vice president and general manager, Graphics Solutions Business–Americas, HP. “The Experience Center gives us the opportunity to inspire and educate graphic arts professionals seeking to take advantage of the accelerating analog-to-digital transformation.”

The new Graphic Arts Experience Center will include solutions for the commercial, direct mail, technical, publishing, signage, labeling, packaging and pro-photography printing markets.