Digital Color Proofing -- Proof or Consequences

Shifting gears to broader business concerns, the GATF proofing study offered some noteworthy insights in this area, as well. As a group, the respondents reported that 43 percent of their customers have unrealistic expectations about the benefits of contract-quality digital proofing. Of those clients, 83 percent had unrealistic expectations about digital proofing reducing the price of proofs, and 42 percent had unrealistic expectations for reductions in turnaround times.