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Proof acceptability comes down to a question of comfort level—with the technology, one's process and suppliers or customers, and the level of monetary risk involved—according to Scott. "A lot of publishers have reached the point where they don't require a dot-based proof for their edit pages," he says. "On the advertising side of the business, though, the proof is the contract. There is a commitment to matching it. If the proof doesn't show dots and there is a problem on-press because of the screening, who is going to be liable?"
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- Companies:
- Eastman Kodak
- Graphic Arts
- People:
- MARK SMITH
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