DIGITAL COLOR PROOFING -- Right on the Dot

"Every proof we make is labeled: analog, FinalProof or PictroProof. We do that to let clients—and everybody here—know what level of match to press they can expect," Bishop says. "We match all of our proofers to the press. We try to fingerprint our presses and calibrate our output devices every six months, starting from the press and working back."