DIGITAL COPIERS & PRINTERS -- The Urge to Converge

"Still, digital shops shouldn't try to claim that they are replacing offset. The premier type of application for the technology will be a piece that's personalized and customized. Today's technology offers enough quality to drive that market."

Cost per copy claims is another area Lewis says buyers need to take a close look at. "There are some wild claims being made," she reports. "Vendors may characterize production environments in different ways and include different factors in their calculations. Buyers need to make vendors lay out their proposals, line item by line item, so they can see precisely what they are getting."