DIGITAL COPIERS & PRINTERS -- The Urge to Converge

Such systems will have enough legs in them—for proofing and shorter run applications—to justify the investment, even as an interim step before installation of a higher end digital color press.

The IKON marketing exec believes adoption of variable data printing, in particular, has been constrained by the need for developments to come together on several fronts. "CRM is the great buzz word, but only a handful of companies of any size have a functioning system that enables them to not only capture customer data, but to leverage it intelligently," she says.