DIGITAL COPIERS & PRINTERS -- The Urge to Converge

"Variable data technology offers a compelling value proposition, so I do believe that it can move the market," Lewis says. She contends there is enough capability and quality in all categories of digital printers (above the desktop level) to at least support experimenting with variable data printing and to start building a relationship with end users. "I don't think any development work, regardless of the level, is wasted effort," she adds.