DIGITAL COPIERS & PRINTERS -- The Urge to Converge

The bigger concern for commercial operations is reliability, Broadhurst continues. "When you have tight print windows, you can't afford downtime. Commercial users expect equipment to perform flawlessly," he notes.

Océ is responding to the market trends by implementing an "Adaptable Printing Architecture" that is said to enable solutions for different applications to be built off the same platform. "Almost every product will be encompassed in this mentality to suit the flexibility of customers in the convergence world," Broadhurst says.