DIGITAL COPIERS & PRINTERS -- The Urge to Converge

One capability that Broadhurst sees crossing all applications and product ranges is variable data printing. He even sees utility for it at the level of the copier. "We have to include the capability," he says. "It used to be that a company just had copiers sitting around the office and a large part of the time they sat unused. Now, these 'copiers' also do network printing while still serving walk-up needs. Utilization goes up dramatically, which reduces costs."