DIGITAL COPIERS & PRINTERS -- The Urge to Converge

From her perspective as senior vice president of marketing, Cathy Lewis sees a number of trends reshaping the marketplace and having implications for commercial printers.

Striving for Consistency

On the technological front, Lewis believes the question of print quality being a barrier to adoption has shifted to a focus on sustainable image and color quality. "Most of the systems today can be tuned to produce a nice initial image quality but, if I'm a commercial printer, I still need to make sure that level can be maintained over a reasonable run length," she advises.