DIGITAL digest

HP Digital Goal Scales Summit

SALT LAKE CITY—In order to grab a leading role in the digital graphic arts market, Hewlett-Packard leveraged the Sundance Film Festival in nearby Park City, UT, to spread its message during the Graphic Arts Summit held here January 24-27.

Some 75 journalists, consultants and industry observers attended to learn about HP’s latest wide-format printers, as well as advances with the Indigo 5000. The overall message was the company’s desire to establish itself as the leader in the digital printing market.