DIGITAL digest

“Adopt the image (and business approach) of an ad agency, not a printer,” is how the basic concept was summed up by Scott Mallen, president of Spectrum Creative Solutions & Services in Poughkeepsie, NY.

The price per page issue was touched on from a different perspective in the only vendor panel at the forum. The representatives from leading hardware manufacturers seemed to agree there is potential for further cost improvements with both electro-photographic and ink-jet technologies.