DIGITAL digest

However, an argument was made that variable data, higher response rates and faster turnaround change the competitive equation. Cost per page is the wrong focus, given that the line item is dwarfed by mailing costs, concluded John Schloff, Pitney Bowes vice president.
Adobe Revs Its PDF Engine

SAN JOSE, CA—Taking the next step toward making PDF the native language of print production, Adobe Systems is introducing the Adobe PDF Print Engine technology. It is positioning this “next-generation printing platform” as a complement to, rather than replacement for, PostScript in the big picture.