DIGITAL digest

In the Direct Marketing category, Inter-State Studio was recognized for the personalized school photo flyer with a built-in ordering envelope that it developed to sell prints of the student photos it takes twice in a school year. This effort led the studio’s parent company to create a new Convertible Brands division that offers pre-converted roll stocks (with adhesives, perfs, etc.) and templates that can be used to produce digitally printed specialty items, such as pocket folders.