DIGITAL digest

Day two kicked off with a general session detailing how electronics retailer Best Buy teamed up with the Rapp Collins Worldwide direct marketing firm to launch a major customer rewards campaign. The presenters cautioned attendees against being lured by the siren song of versioning, noting that “just because you can doesn’t mean you should use versioning.” Analysis paralysis is another danger, they said, since “data doesn’t equal information and information doesn’t equal actionable insights.”