DIGITAL digest

AdsML Consortium Sets Goals, Elects Officers for 2005

ANTWERP, BELGIUM—AdsML Consortium members met in early February to elect officers and approve AdsML Framework development plans for 2005, among other agenda items. The mission of the group is to develop an open standard for automating advertising business processes for all types of media, all stages of the lifecycle of an advertisement and across all segments of the advertising industry, worldwide.