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Adobe realized two things. The first was that many Photoshop users also use Illustrator, nearly all InDesign buyers use Photoshop and Illustrator, and so on. Why not make it easier for these applications to work together?
At the same time, it was clear that Adobe had discovered Quark's Achilles Heel. If it could make Photoshop and Illustrator more powerful when used in combination with InDesign—as compared to QuarkXPress—for page layout, the company would have an advantage that Quark could not hope to beat.
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