DIGITAL digest

Xerox Sees Future In Black-and-White

ROCHESTER, NY—Based on its market analysis, Xerox Corp. believes there is $18 billion in annual print sales worldwide that potentially could migrate from offset to digital production. The nature of the applications, substrates used and other job requirements make this work suited to digital production, asserts Valerie Blauvelt, vice president of integrated marketing. "Our goal is to capture 10 percent of that opportunity."