DIGITAL digest

ST. LOUIS—Starwood Hotels & Resorts Worldwide has enlisted Jerome Group, a full-service direct marketing firm and digital printer, to bring a new level of personalization to its Starwood Preferred Guest Program. (www.starwood.com/www.jeromegroup.com)

OLATHE, KS—Burns Printing has invested in a Screen (USA) Plate-Rite 8000 thermal platesetter, while maintaining the option of digital film output. The company reports its annual sales exceeded $7 million in 2003, up from $5.7 million in 2002. (www.burnsprinting.com/www.screenusa.com)