DIGITAL digest

Kennesaw, GA-based Heidelberg USA also used Graph Expo as an opportunity to announce new digital education offerings. It has added several new programs under its Business Development Services umbrella.

"Owners Guide to Digital Printing" offers support and coaching for transitioning to digital printing. Topics include: marketing strategies, purchasing considerations, compensation for digital sales professionals, training considerations and pricing for digital production. As a program sponsor, the company also plans to put on its own sessions using the aforementioned "Designing4Digital" program.